How to Calculate Total Revenue
The revenue calculator applies the simple revenue formula:
Where Price is the selling price per unit and Quantity is the number of units sold.
How to Use the Revenue Calculator
Our revenue calculator works in three directions — choose what you want to calculate:
- Total Revenue — enter the price per unit and quantity sold to find total revenue.
- Price per Unit — enter total revenue and quantity to find the price charged per unit.
- Quantity — enter total revenue and price per unit to find how many units were sold.
The calculator supports 38 world currencies including USD (first) and Russian Ruble ₽ (second), plus both American (1,234.56) and Metric (1.234,56) number formats.
What Is the Total Revenue Test?
The total revenue test is an economic tool that helps businesses determine whether raising or lowering prices will increase their revenue. It relies on price elasticity of demand:
- If demand is elastic (elasticity > 1 in absolute value): raising price → revenue decreases; lowering price → revenue increases.
- If demand is inelastic (elasticity < 1 in absolute value): raising price → revenue increases; lowering price → revenue decreases.
- If demand is unitary elastic (elasticity = −1): total revenue is maximized.
Example: How to Calculate Revenue
Suppose you sell a software product. After a revenue analysis, you prepare the following table:
| Point | Price (P) | Quantity (Q) | Total Revenue (P×Q) | Price Elasticity (E) |
|---|---|---|---|---|
| A | $0 | 40 | $0 | 0.00 |
| B | $10 | 35 | $350 | −0.14 |
| C | $20 | 30 | $600 | −0.33 |
| D | $30 | 25 | $750 | −0.60 |
| E | $40 | 20 | $800 | −1.00 |
| F | $50 | 15 | $750 | −1.67 |
| G | $60 | 10 | $600 | −3.00 |
| H | $70 | 5 | $350 | −7.00 |
| I | $80 | 0 | $0 | −∞ |
Revenue is maximized at point E ($40 × 20 = $800), where price elasticity equals exactly −1 (unitary elastic). Use our revenue calculator to try any price-quantity combination from this table instantly.
Frequently Asked Questions
What is total revenue?
Total revenue is the total amount of money a business receives from selling goods or services. It equals price multiplied by quantity: TR = P × Q.
What is the difference between revenue and profit?
Revenue is the total income before any costs are deducted. Profit (net income) is revenue minus all costs (cost of goods, operating expenses, taxes). Use our Profit Calculator to calculate profit from revenue.
Can revenue be negative?
No. Revenue is always zero or positive. However, a business can have negative profit (a loss) if costs exceed revenue.
What currencies does this calculator support?
The calculator supports 38 world currencies: US Dollar ($), Russian Ruble (₽), Euro (€), British Pound (£), Japanese Yen (¥), Chinese Yuan, Canadian Dollar, Australian Dollar, Swiss Franc, Indian Rupee, and 28 more. Select your currency from the dropdown to display results in the correct currency symbol.
What number formats are supported?
Two formats are available:
- American: comma as thousands separator, dot as decimal point — e.g., 1,234.56
- Metric: dot as thousands separator, comma as decimal point — e.g., 1.234,56
How do I find quantity from revenue and price?
Select "Calculate Quantity" mode, enter the total revenue and price per unit. The calculator applies: Quantity = Total Revenue ÷ Price.
How do I find price from revenue and quantity?
Select "Calculate Price per Unit" mode, enter the total revenue and quantity sold. The calculator applies: Price = Total Revenue ÷ Quantity.